Salon Marketing Ideas:What are your Customers Looking For in a Salon or Spa

Salon Marketing Ideas. What are your Customers Looking For in a Salon or Spa. Have you ever really thought about this as speaking to Salon owners Worldwide I see that this has slipped through the cracks somewhere along the line.

It is apparent now regardless of where in the world you live Salon owners are offering a wide range of services at different price levels for different demographics.

If you do not know as a Salon owner what your clients want then how can you offer your services. Why would they then come to you in the first place? Over the last few years since the Global Financial crisis Salon owners are having to diversify to compete in the open market. Salon Marketing Ideas can be creative.

There is so much information in the World Wide Web of beautiful people and women especially take notice of this. Whether they realize it or not they are trying to emulate themselves on their heroes. Women want to be pampered and care about their image. It is the responsibility of the Salon owner to make them feel good about themselves and when they come into your Salon feel that they matter and that they are special.

If you as a Salon owner can transform your customers dream into a reality then you have not only done a great job but your customer will go tell all their friends.

Now this is where if you use the social marketing available to you and have created something special why not promote this yourself. Get your customer to agree to before and after shots and trust me she will feel like a million dollars if this is done in the correct way. Salon Marketing Ideas can be used in your Salon effectively.

Then you promote this beautiful swan on your own Facebook page and advertise your work absolutely free of charge.

Your customers are looking for value for money now as they have seen advertised these Groupon/Coupon packages, so why not exploit that same system in your own Salon. Offer packages that offer two or more different products or services within a discounted rate. You then get more ‘bang for your buck’ and also the client feels as though she has saved money also.

Salon Marketing Ideas in London : Consultations: Are your staff doing these correctly

Consultations are the most important element of getting things on track when it comes to your salon.
How many times have I seen this forgotten or done in such a way that no information is obtained regardless of the fact that the stylist has been given a pre-done form to complete.

A consultation is going to be the first kind of engagement you will make with a new client and if you get this wrong then they won’t be back.

Do you staff suffer from the same problem?

Salon Marketing Ideas in London due to the amount of competition in your area. Also I think with each weekly meeting, consultations need bringing up, and discussed. For Example "Ok team, how did everyone go with your consultations this week - any problems?" Wait for an answer. Discuss if any.

Then get A Team Member who has been pre warned this will happen to discuss a few of her Consultations. Make sure each week a different member gets a turn to discuss their consultations - a rotation system.

This keeps the process upper most in the minds of your staff, plus you can hone the process.

A reward can be given or something funny, could be given to the 'Presenter".

Salon Marketing Ideas in London you will have to be setting yourself above the crowd and by doing these meetings with your staff they will realise how important this is. Now, during this presentation time, you could also see if any "Up selling" was going on. i.e. "Mary came in, and we discussed, the state of Mary's Hair. Mary was completely fed up with the colour and style she had been having, so I suggested, a new colour, and showed her on the colour chart, it was a mixture of # xyz and XXYZ plus foils. Mary took this offer up. Also, as Mary's hair had become dry after an illness, I also suggested a deep conditioning treatment, which she said yes to. I also sold Mary some Shampoo and Conditioner that would hold Mary's colour longer.

So, you can see Mary has purchased 2 things she normally didn't on top of her "usual".

Plus some product. Then Kim, make a big deal of the upsells, get everyone to clap. RECOGNITION of a job well done, goes a long, long way.

This will in turn keep the others on their toes to upsell, as soon it will be "Their" turn to present.

Also this will show you that the client cards are being kept to date

Salon Marketing Ideas Get Online or You are Dead in the Water

Salon Marketing Ideas for savvy Salon owners can be affordable. You can have serious competition from mobile hairdressers and have a beauty salon on every corner. Added to which the Groupon/coupon issue has put many Salon owners out of business.

Who said Salon Marketing Ideas could be Free, well it can if you are savvy enough to embrace the world we now live in. Or you can stick your head in the sand and wait for a call from your accountant telling you that you have issues over finances.



Facebook Twitter and Social Media marketing is Free and if you use this to leverage your clients then that can be to your Salons advantage. If you think that marketing online is a waste of your time then you need to re-think.

I have discussed this issue with a many salon owners and I hear the world “Old school”. Well That just won’t cut it these days, you need to be in it to win it.

Believe it or not your clients want to know that you care about them and what better way than popping up when they have their mobile in their hand with an enticing offer that will fill one or two cancellations that you have had on a Monday morning.

Your book looks good and then it all comes in waves, now you are half empty. Using these Salon Marketing Ideas will save a lot of time and money in your Salon.

Face book messages can be pre-done and selecting images, can be a pain on times, but you have to spend time preparing for this as otherwise you will miss that moment of filling up your stylists book.

I hear you saying “but I don’t have the time to do all this”. Who sits online all day, I am a hairdresser/Salon owner. We have thought of that issue go to.

Just imagine Mary has come into your Salon and she is a happy camper and has her phone stuck to her hip. She now starts texting away about how great her hair is. You can make a subtle e comment as to you also have a Facebook page and could you take some shots of her afterwards. Ideally you could get before and after shots of her, then ask her to comment on your Facebook page.

Women are vain and she will just have to share this with all her friends, now how powerful is this.

Welcome, Coming Soon!

Everything you wanted to know and learn about Salon Marketing Ideas.

This blog will focus more on Salon Marketing Ideas topics.

~Kim Howells