Friday 20 February 2015

Salon Marketing Ideas in London : Consultations: Are your staff doing these correctly

Consultations are the most important element of getting things on track when it comes to your salon.
How many times have I seen this forgotten or done in such a way that no information is obtained regardless of the fact that the stylist has been given a pre-done form to complete.

Hair Customer Waiting


A consultation is going to be the first kind of engagement you will make with a new client and if you get this wrong then they won’t be back.

Do you staff suffer from the same problem?

Salon Marketing Ideas in London due to the amount of competition in your area. Also I think with each weekly meeting, consultations need bringing up, and discussed. For Example "Ok team, how did everyone go with your consultations this week - any problems?" Wait for an answer. Discuss if any.

Then get A Team Member who has been pre warned this will happen to discuss a few of her Consultations. Make sure each week a different member gets a turn to discuss their consultations - a rotation system.

This keeps the process upper most in the minds of your staff, plus you can hone the process.

A reward can be given or something funny, could be given to the 'Presenter".

Salon Marketing Ideas in London you will have to be setting yourself above the crowd and by doing these meetings with your staff they will realise how important this is. Now, during this presentation time, you could also see if any "Up selling" was going on. i.e. "Mary came in, and we discussed, the state of Mary's Hair. Mary was completely fed up with the colour and style she had been having, so I suggested, a new colour, and showed her on the colour chart, it was a mixture of # xyz and XXYZ plus foils. Mary took this offer up. Also, as Mary's hair had become dry after an illness, I also suggested a deep conditioning treatment, which she said yes to. I also sold Mary some Shampoo and Conditioner that would hold Mary's colour longer.

So, you can see Mary has purchased 2 things she normally didn't on top of her "usual".

Plus some product. Then Kim, make a big deal of the upsells, get everyone to clap. RECOGNITION of a job well done, goes a long, long way.

This will in turn keep the others on their toes to upsell, as soon it will be "Their" turn to present.

Also this will show you that the client cards are being kept to date

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