Salon Marketing Ideas:What are your Customers Looking For in a Salon or Spa

Salon Marketing Ideas. What are your Customers Looking For in a Salon or Spa. Have you ever really thought about this as speaking to Salon owners Worldwide I see that this has slipped through the cracks somewhere along the line.

It is apparent now regardless of where in the world you live Salon owners are offering a wide range of services at different price levels for different demographics.

If you do not know as a Salon owner what your clients want then how can you offer your services. Why would they then come to you in the first place? Over the last few years since the Global Financial crisis Salon owners are having to diversify to compete in the open market. Salon Marketing Ideas can be creative.

There is so much information in the World Wide Web of beautiful people and women especially take notice of this. Whether they realize it or not they are trying to emulate themselves on their heroes. Women want to be pampered and care about their image. It is the responsibility of the Salon owner to make them feel good about themselves and when they come into your Salon feel that they matter and that they are special.

If you as a Salon owner can transform your customers dream into a reality then you have not only done a great job but your customer will go tell all their friends.

Now this is where if you use the social marketing available to you and have created something special why not promote this yourself. Get your customer to agree to before and after shots and trust me she will feel like a million dollars if this is done in the correct way. Salon Marketing Ideas can be used in your Salon effectively.

Then you promote this beautiful swan on your own Facebook page and advertise your work absolutely free of charge.

Your customers are looking for value for money now as they have seen advertised these Groupon/Coupon packages, so why not exploit that same system in your own Salon. Offer packages that offer two or more different products or services within a discounted rate. You then get more ‘bang for your buck’ and also the client feels as though she has saved money also.